Top-Down Process

We believe a top-down investment process—starting with macro-level analysis before selecting securities—is key to long-term investing success.

Portfolio Construction Starts With a Macro Perspective

Our investment process graphic

Fisher Investments’ top-down investment process begins with macroeconomic theme development, which helps inform country, sector/industry and thematic preferences—what we believe are main drivers of portfolio returns. From there, we conduct individual security analysis to select securities we believe best capture macro preferences and are likely to outperform peers.

We further believe this is a differentiated process from other investment managers—many of whom use a “bottom-up” management approach where key sector or country positioning result as byproducts of security picking. We believe focusing on macro-level factors before security selection increases the probability of outperforming the broader market.

Our Investment Process

Fisher Investments’ top-down investment process first establishes outlooks and develops portfolio themes to emphasise parts of the market we believe will perform best, such as different countries and stock market sectors. We then analyse individual securities and select those we believe best capture macro preferences.

Global Macro Driver Analysis

We analyse a wide range of economic, political and sentiment drivers to formulate forecasts and develop portfolio themes.

Prospect List Definition

Based on Fisher Investments’ macro driver analysis, we identify securities that best capture the high-level themes consistent with the outlook and forecast.

Security Analysis

We conduct fundamental analysis to select securities with strategic attributes that provide competitive advantages over peers.

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Security Selection Process

Fisher Investments’ security selection is designed to leverage a time-tested, top-down process. We apply high-level themes developed from a macroeconomic analysis to evaluate and select individual securities.

Learn More About the Process

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Fisher Investments Europe Limited, authorised and regulated by the Financial Conduct Authority, is wholly owned by Fisher Asset Management, LLC, trading as Fisher Investments. Fisher Investments is based in the US and regulated by the Securities and Exchange Commission. Fisher Investments Europe delegates portfolio management to its parent company, Fisher Investments. Unless otherwise specified, references to investment professionals, operations personnel, and middle and back office personnel are references to Fisher Investments employees.