An Introduction to Fisher Investments

Transcript

Naj Srinivas:

Thank you so much for your interest in Fisher Investments and our global affiliates. Since we first began managing money in 1979, our goal has been to put clients—like you—first. We believe this focus on putting investors—like you—first is why we currently have the privilege of serving over 170,000 clients globally. To learn more about our wide range of services and features and how they may benefit you as a Fisher Investments client, contact us at the phone number below or visit our website. Thank you again for your interest in Fisher Investments. We know you have many money management options, and we appreciate your interest in learning more about how we can help you.

Jill Hitchcock:

With Fisher Investments, you're not simply another account number. Our firm has been purposefully structured to put our clients' interests first. We separate service, sales and portfolio management to help ensure you're working with someone focused in their area and on you. We believe this division of labor helps ensure you have our undivided care at every stage of the relationship. Our five-member Investment Policy Committee, supported by a dedicated research staff, makes all strategic investment decisions for the portfolio. The Investment Policy Committee has over 150 combined years of industry experience. Our time-tested, top-down portfolio management approach starts by analyzing broad global economic, political and sentiment factors. Then, using that analysis, we find opportunities across investment categories before narrowing down the specific securities we believe will perform well moving forward. We're also privately held, which means we control our destiny. In our view, our independence means we're better able to do what's best for our clients and to think differently fom many in our industry.

K.C. Ellis:

We help individuals and families assess their financial situation, plan for the long term and invest to meet their goals, always putting our clients' needs first. As a client, you'll receive highly personalized, world-class service. You'll work with a service team who is the primary point of contact between you, the firm, and the Investment Policy Committee. Their sole job is to make sure you understand and are comfortable with the investments in your portfolio, our rationale for choosing them and for staying up to date on any changes that may occur in your life, which could warrant a strategic portfolio shift. You'll receive proactive communications from the firm detailing our market outlook and thoughts on recent market events in the form of written communications, video updates and podcasts you can listen to at your convenience. We also offer in-person and virtual client events, giving you the opportunity to hear directly from senior firm leaders and research personnel, and to ask them any questions you might have. You deserve a tailored portfolio, not a cookie-cutter strategy. We take the time to learn about your unique goals and needs. Then, we create a personalized investment plan and help you stay disciplined to your strategy through proactive service and educational resources. We believe our active and flexible approach to portfolio management can help you reach your long-term objectives. When planning for retirement, an average retirement strategy is most likely to end with an average result, at best. We believe there is no such thing as one-size-fits-all when it comes to retirement strategies. Our professionals look at your entire financial picture to build customized strategies to fit your needs, retirement goals and investment time horizon.

Paige Tyson:

Our Investment Policy Committee makes all of the strategic investment decisions in client portfolios. This five-member team consists of Ken Fisher, Jeff Silk, Aaron Anderson, Bill Glaser and Michael Hanson. Combined, the group has over 150 years of industry experience, many of which have been spent working closely together through numerous market cycles, making the team exceptionally stable. They also manage the assets of over 200 prominent global institutions and employers. The Investment Policy Committee is supported by a large team of research professionals who work collaboratively to monitor and analyze global capital markets and identify durable investment opportunities for our clients, while always monitoring risk. Overall, our goal is to have our eyes on all areas of the market and there are three primary teams who accomplish this: Capital Markets, Securities and Capital Markets Innovation. Capital Markets and Securities conduct applied research and provide their analysis to the Investment Policy Committee. Each analyst has a specialized area of coverage, such as the United States or the technology sector. Capital markets conducts top down research and they focus on understanding the economic, political and sentiment drivers within countries and sectors across the globe, and they monitor macro level trends. They work closely with our securities team. Securities does bottom up research to ensure we're selecting stocks that best execute on those higher level themes we've identified. They also monitor all holdings on an ongoing basis to ensure they're behaving as expected as market conditions evolve. The Capital Markets Innovation Team takes a more quantitative approach and focuses on finding new, differentiated ways of looking at markets. We call this type of proprietary research capital markets technology, and it complements the more fundamental applied research that the capital markets and securities team conducts. Overall, our research group works collaboratively and diligently to help ensure the Investment Policy Committee's best ideas are implemented into your portfolio.

Aaron Anderson:

Once we have a plan for your assets, we use our time-tested investment process to select investments and build your portfolio. Our investment approach differs from many other money managers' in that it's flexible, global and top down. Unlike many money managers, we don't only invest in one category of the market, like growth or small cap equities. We understand categories rotate in and out of favor and are confident in our ability to adjust portfolios to benefit from changes in leaderships that we identify. Similarly, we don't only invest in one country. Investors tend to have a bias to their home country equities. But we think that bias can limit investment opportunities. We take a global approach to investing, allowing us to diversify risk while capitalizing on more investment opportunities than what may be available within just your home country. Finally, we take a top down approach to investing. Many money managers employ a stock picking first approach, selecting securities based on company specific criteria, like the price -to-earnings ratio, high sales growth or recent past performance. We take the opposite approach. First, we start with a high-level decision we believe has the greatest impact on long-term returns—your asset allocation, the mix of equities, bonds, cash and other securities you own. Next, we determine the categories of the market we expect to perform well going forward, including sectors, countries and styles. Only once these decisions are made, we select individual securities that fit within these categories. So, while a bottom-up investor seeks a needle in a haystack, we seek to target haystacks full of needles. That's the top-down approach.

Ben Pressler:

Once you've decided Fisher Investments is the right choice for you, we want to make sure you're onboarding experience is as straightforward and stress free as possible. Our step-by-step process is designed to be simple and hands on, to provide you every assurance that your financial future is in the right hands. First, we take the time to get to know you and your unique financial situation. Next, we'll support you during the account opening and portfolio recommendation process and introduce you to the many services available to you as a client early on. You'll be introduced to your service team, your liaison to the Investment Policy Committee, the decision makers in your portfolio and our research department, among a host of other resources. In getting to know you personally, your service team will seek to learn more about your retirement goals, financial obligations and other details about your family, health, interests and aspirations. The better we know you, the better we can tailor an investment strategy aligned to your personal situation and goals. Once you approve the portfolio recommendation and your account is set up at one of our third-party custodians and funded, we will implement the strategy designed for you.

Don Gaston:

We believe you deserve simplicity and transparency when it comes to the fees you pay. We also believe an investment advisers' interests should align with your own. Fisher Investments is a fee-only investment advisor, which helps align our interests with yours. We offer a simple advisory fee based on the size of the portfolio we manage for you. We don't earn commissions or sell products where you might find layered fees, kickbacks and other add-on fees that are rife in our industry. Simply put, we do better when you do better.

Teresa Hibler:

On an ongoing basis, your service team will update you with Fisher Investments' views on the stock market and other information that may affect your portfolio. As a Fisher Investments client, you will also have access to a wealth of information and client resources, like a variety of in-person and online client events, on-demand market commentary and other exclusive content and resources. If anything about your life or financial goals changes, your service team will seek to ensure your portfolio is still on track to provide you what you need. And you can call your service team at any time with any questions or concerns about your portfolio. So, whether we pick up the phone or you do, you can count on us to help you spend more time enjoying your life instead of worrying about how you'll pay for it.

Ken Fisher:

So, I want to thank you for having listened to this video. I hope you found it useful. I hope you learned what we're about, what we're not about. I encourage you to think more about whether we're a good fit for you. I hope we are. The fact of the matter is, your time and your interest in us is central to our appreciation of you being a potential client and I just want to thank you for that. Thank you for listening and look forward to more interaction.

Naj Srinivas:

To learn more about how we can help you achieve your long term investment goals. Contact us at the number below. Thank you again for your interest. We know you have many money management options, and we appreciate your interest in learning more about how we can help you.