Fisher Investments’ Founder, Ken Fisher Shares New Year’s Resolutions for Your Investment Strategy

Title screen appears, “Fisher Investments’ Founder, Ken Fisher Shares New Year’s Resolutions for Your Investment Strategy.”

A man appears on the screen wearing a navy suit, sitting in an office in front of a fireplace.

He begins to speak.

A banner identifies him as Ken Fisher, Executive Chairman and Co-Chief Investment Officer, Fisher Investments.

Ken Fisher doing hand gestures time to time explaining.

Ken Fisher: I don't know why people want New Year's resolutions.

There's nothing special about January.

We come from an aged tradition that once upon a time was basically heavily agricultural oriented.

Even when my grandfather was a young man, half of American labor was employed in agriculture.

And that agriculture orientation fit in neatly with the annual cycle, which then fit in neatly with the calendar year and our traditions of thinking about New Year.

But most people that make New Year's resolutions don't live up to them. And you know that.

Whether it's about weight, personal weight, weight loss, other issues of health, other issues of dedication or

devotion to a particular purpose, New Year's resolutions are made and most regularly abandoned.

Ken Fisher: So, my recommendation on New Year's resolution is to make a February resolution and a March resolution, and April, May, June, July, and you know the rest.

And mark your calendar and come back and take that and say to yourself, what is it that I'm really about with my investments?

What really are my goals?

What is it really that I need?

And have I done something in the

last month that's inconsistent with that? And if I have put it back on track to be consistent with that, I'm not talking about sell stock X because it's not doing what you want to buy stock Y.

Ken Fisher: I'm talking about the simplicity of aiming what you have to be in the kinds of things that will most likely since there are no certainties, get you to where you need to be in the long term.

The fact is, the New Year's resolution that I'm proposing says that monthly, you go back and check and make sure that you're setting your investments up and keeping them in a path that's stable toward

getting to where you need to go.

Now, let me give you some examples of that from my lifetime, which largely, probably parallels a lot of your lifetimes.

Ken Fisher: Suddenly people say you got to own crypto. No, you don't.

It's okay to own crypto, but you don't got to do it.

What about gold? It's okay, but you don't got to do it. What about SPACs in 2021? You don't got to do it.

If you do these kinds of things that

become faddish, don't do much of them.

Do them little, don't do them big.

When you do them big, you run the risk of snatching defeat from the jaws of victory.

Ken Fisher: Keep things aimed down the middle and think on a monthly basis, from your New Year's resolution with your calendar marked, did I do something this month that's very extreme compared to my prior long-term goals? And if I did, undo it.

Go back to basics.

Stick to the basics.

Aim for what you need in the long term, and your long-term future will be happy.

Ken Fisher: Worrying about short term gyrations, worrying about the latest fad, getting into some new thing big, hitting big, runs risk of going home, all these things are ones that are likely to make your long-term future unhappy, not happy.

And I hope you have a happy future.

And I hope listening to this video has been useful to you in thinking about the new year ahead.

Thank you.

Ken Fisher finished talking, and a white screen appears with a title “Fisher investments” underneath it is the red YouTube subscribe Button.

Other Male Voice: Subscribe to the Fisher investments YouTube channel if you like what you've seen. Click the bell to be notified as soon as we publish new videos.

A Series of disclosures appears on screen: “Investing is Securities involves a risk of loss. Past performance is never a guarantee of future returns. Investing in foreign stock markets involves additional risks, such as the risk of currency fluctuations. The foregoing constitutes the general views of Fisher Investments and should not be regarded as personalized investment advice or a reflection of the performance of fisher investment or its clients. Nothing herein is intended to be a recommendation or a forecast of market conditions. Rather it is intended to illustrate a point. Current and future markets may differ significantly from those illustrated here. Not all past forecasts were, nor future forecasts may be, as accurate as those predicted herein.

[music]