Clearly Better Money Management®

It’s a myth that all money managers are essentially the same. While many advisors push products that have inherent conflicts of interest, Fisher Investments offers a straightforward approach that’s fully aligned with your interests.

Fisher Investments

"The Other Guys"

  • No commissions or products to sell
  • Competitive, transparent fee structure
  • When you do better, we do better
  • High commission products
  • Hidden, layered fees
  • Earn money whether you do well or not
Man wearing dark blue suite with husband and wife signing papers in their living room

Why do so many experienced investors switch to, and stay with, Fisher Investments?

Client-First Approach

Because our client-first approach puts the focus where it should be: on you and your investment needs. We begin by delving in to your personal situation and financial goals. We then tailor a portfolio to help you maximize the likelihood of reaching your long-term goals. But our commitment extends far beyond our initial portfolio recommendation. We stay in touch as your needs evolve and market conditions shift, and help you stick to an appropriate financial strategy, even when it’s uncomfortable. Our client programs, educational materials and proactive communications keep you well-informed along the way.

Five Ways Fisher Investments Can Benefit You:

  1. Competitive, Transparent Fees
    Unlike with many brokers, our incentive is not to “churn” your account since we don’t earn any commissions on trades. We simply charge a fee based on assets under management, which aligns our incentives with yours.
  2. A Fiduciary You Can Trust
    Under current laws and regulations, financial advisors can choose to be held to one of two standards: the more strict fiduciary standard and the more lax suitability standard. Since our founding in 1979, Fisher Investments has chosen to be a fiduciary. That means we have a legal and ethical obligation to put your interests first when making investment recommendations. This obligation extends to all aspects of our business, so we’re always on your side.
  3. Tailored Portfolio
    We take the time to thoroughly understand your financial goals, time horizon, income needs, and more. We then build a personalized portfolio to suit your needs—one that maximizes the likelihood of reaching your financial goals.
  4. Flexible, Global Investment Approach
    Unlike some money managers that focus on narrow market categories that may move in and out of favor, we can adjust our investment strategy depending on our forward-looking market views. We also invest globally to take advantage of worldwide opportunities many miss.
  5. Direct, Proactive Client Service
    With us, you’re not simply another account number. You’ll hear from us regularly, and not because we have some new product to sell. Our goal is to help you understand exactly what is going on in your account and why, so you feel comfortable with doing business with Fisher Investments.

Over the years, we’ve helped tens of thousands of wealthy investors like you. We believe the five factors above are key reasons why, during the last 19 years, more than 90% of our private clients, on average, have chosen to stay with Fisher Investments.*


Interested in Learning More?

Give us a call at (888) 823-9566. We’ll share our current outlook on the markets and economy, and answer any questions you have. Or download our Definitive Guide to Retirement Income and learn about key considerations to ensure you don’t run out of money in retirement.

The definitive guide to retirement income.

The Definitive Guide to Retirement Income

If you have a $500,000 portfolio, download the guide by best-selling author and money manager Ken Fisher’s firm. It’s called The Definitive Guide to Retirement Income. Even if you have something else in place right now, it still makes sense to request your guide!

About Fisher Investments

Founded in 1979, Fisher Investments oversees over $80 billion in assets for over 175 large institutions and over 35,000 high net worth individuals. We employ nearly 3,000 employees with operations in the US, Canada, Europe, Australia and Japan. Our Investment Policy Committee, headed by Ken Fisher, has over 130 years of combined industry experience. Ken Fisher, Fisher Investments and its affiliates have been the recipient of numerous awards and recognition. Fisher Investments is ranked on The Financial Times’ list of Top 300 Financial Advisers and Investment News’ list of Top 10 Fee-only registered Investment Advisers in the US.

* Average annual Private Client Group retention, 1997-2015 (calculated as 1-[sum of (number of terminations in year/number of clients in year)]/number of years).